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Do you really want to write?

This is the complete 90-minute journalism course on an audio cassette. Recommended by The Times Educational Supplement, it's not only packed with professional information, but also takes you step-by-step through a series of graded exercises to make your writing more effective, more focused, and more marketable.

We can’t promise to turn you into an award-winning journalist or best-selling author overnight but we can show you how to write clearly and effectively with Wordcraft - and that's the best way to start.

This audio course will lead you from the very basics of writing a story to how to sell it to professional outlets. You may be someone who wants to be able to make money from what they have building up inside you or you may already have a great story that needs to be told. With Wordcraft you will get ever possible assistance in bringing that dream to life.

Why an audio tape? Simple. Because language is based, created and expanded using what we hear, say and understand. Without conversation there would be no news and despite millions of years of evolution, we still learn more when we hear it spoken to us by another human than by any other means.

So what does Wordcraft offer? Well, our course has twenty units which will lead you from the very basics of how to put a story together in the way that people will want to read it, to actually selling that story to local papers, magazines, even national publications. It's all a matter of understanding how to put your story across and then how to persuade other people that they need to feature it in their publications.

We’re not saying it’s easy, but we will give you the benefit of over 30 years of experience in what, and what not, to do to realise your dream.

The course

The course consists of 20 units that cover every aspect of turning an idea into a saleable feature. Step one tells you how to get to the point of an article - vital if you wish to persuade someone to print it in their publication.

Step Two tells you how to organise the information you have. Step Three will tell you how to make that information enticing. Step Four will explain the mistakes you have probably already made and how to correct them.

Step Five will bring reality into the equation and make the previous academic exercises a little more relevant. Step Six works on getting the information across without boring, confusing or scaring the reader. Step Seven links everything you've learnt together and tests whether you’ve got it.

Step Eight starts to involve the more complex themes of not only telling a story clearly and concisely but how to make it involving and pull the reader along. Step Nine covers all the main errors made by people trying to create a story or feature - no matter how talented or experienced they are. Step 10 highlights the most irritating habits that writers fall into that ought to be avoided. Step 11 emphasises the remarkable exuberant qualities that can be garnered from choosing the right word at the right time. And, of course, how one word can save a tedious espousal of familiar expressions or beliefs. How, essentially, to get the message across without boring the readers.

Step 12 builds on Step 11 and covers slightly more complicated and involved elements of any article or feature. Step 13 throws everything in the air by showing that you have most probably taken the wrong route at the crossroads. Because, after all, simplicity is what makes a really good article.

Steps 14 to 18 will guide you through one feature, or assignment, to another, each time learning from each experience. From this point, you will be learning lessons that would be too difficult to explain in a straight tutorial. However, you will be encouraged to push forward and likely obstacles and hindrances are explained.

Step 19 will tell you how to realise, find and track down that story that you didn’t even realise was on your doorstep. And finally Step 20 will tell you how to sell all of your brilliant ideas to a magazine, newspaper or website.

The Wordcraft course costs just £15.99 inc p&p.

Cheques payable to:

Rodger Witt,
106 Sandbanks Rd,
Poole,
Dorset
BH14 8DA.

Allow 10 days for delivery.

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