Ad specifications

General Banner Specifications

Image Dimensions:

Full Banner: 468 pixels x 60 pixels

Skyscraper: 120 pixels x 600 pixels

Button advert: 120 pixels x 90 pixels

Animated Ads:

30k maximum file size.

Image File Size:

72 dpi maximum actual size

15k maximum file size static

30k maximum file size animated

Map Files:

Client-side embedded only.

Looping Restrictions:

None/Unlimited/Infinite

Location:

We have two 120×90 ads in the masthead, a standard 468×60 banner, and a 120x600 skyscraper on the right of the page.

Options:

We offer run-of-site (ROS) or targeting of specific sections. The sections included on the site are: Society, Sex, The Arts, Science, Politics, Sport, World News, Yeast Logic, Information, Rockall and Policy.

Depending on your needs, ads can either be hard-wired into the page or run through DoubleClick's Dart 5 ad management system. We can only supply stats for ads run through Dart 5.

Banner Advert

468 pixels x 60 pixels

Accepted formats:

• GIF
• JPEG
• HTML
• DHTML
• Flash

Rates (at cost-per-thousand impressions (CPM)):

• Up to 50,000: £20
• 51,000-150,000: £15
• 151,000-250,000: £10
• 250,000+: £8

Button Advert

120 pixels x 90 pixels

Accepted formats:

• GIF
• JPEG
• HTML
• DHTML
• Flash

Rates (at cost-per-thousand impressions(CPM)):

• Up to 50,000: £10
• 51,000-150,000: £8
• 151,000-250,000: £6
• 250,000+: £4

Skyscraper Advert

120 pixels x 600 pixels

Accepted formats:

• GIF
• JPEG
• HTML
• DHTML
• Flash

Rates (at cost-per-thousand impressions(CPM)):

• Up to 50,000: £25
• 51,000-150,000: £20
• 151,000-250,000: £15
• 250,000+: £10

Contact our advertising team: advertising@therockalltimes.co.uk.

Media Kit sections:

• Traffic and Demographics
• Ad specifications
• Rich Media
• Other advertising opportunities
• Media Coverage