 | ||
 |
This is a pub-friendly version of this article — print it out and take it with you down the boozer. |
 |
The original is at http://www.therockalltimes.co.uk/information/traffic-demographics.html.
Traffic and Demographics
Who is reading us and from where
by The Advertising Team
Here is a breakdown of readers of The Rockall Times [most recent figures - March 2003] :
Traffic Statistics
- Page impressions: 230,000 a month (53,000 a week)
- Unique users: 60,000
- Hits: 2.24 million a month
[Source: Analog logfile analyser]
Demographics
We plan to carry out an in-depth survey of our readers' lifestyle categories soon. From interaction with a representative group of readers however, it would appear typical readers are aged between 18 and 40, mostly male, and with a high level of education.
Country breakdown of readers:
- UK: 47.3 per cent
- US: 33.6 per cent
- Australia: 3.7 per cent
- New Zealand: 3.1 per cent
- Canada: 1.6 per cent
- Germany: 1.0 per cent
- Netherlands: 1.0 per cent
- Brazil: 0.9 per cent
- Others: 7.8 per cent
[Source: Analog logfile analyser]
Contact our advertising team: advertising@therockalltimes.co.uk.
Media Kit sections:
From The Rockall Times Monday 8th April 2002
http://www.therockalltimes.co.uk/.