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Traffic and Demographics

Who is reading us and from where

by The Advertising Team

Here is a breakdown of readers of The Rockall Times [most recent figures - March 2003] :

Traffic Statistics

  • Page impressions: 230,000 a month (53,000 a week)
  • Unique users: 60,000
  • Hits: 2.24 million a month

[Source: Analog logfile analyser]

Demographics

We plan to carry out an in-depth survey of our readers' lifestyle categories soon. From interaction with a representative group of readers however, it would appear typical readers are aged between 18 and 40, mostly male, and with a high level of education.

Country breakdown of readers:

  • UK: 47.3 per cent
  • US: 33.6 per cent
  • Australia: 3.7 per cent
  • New Zealand: 3.1 per cent
  • Canada: 1.6 per cent
  • Germany: 1.0 per cent
  • Netherlands: 1.0 per cent
  • Brazil: 0.9 per cent
  • Others: 7.8 per cent

[Source: Analog logfile analyser]

Contact our advertising team: advertising@therockalltimes.co.uk.

Media Kit sections:

From The Rockall Times Monday 8th April 2002 http://www.therockalltimes.co.uk/.